Tuesday, March 31, 2009

Sarah Palin Was Too Pretty?

"...In a paper just published in the Journal of Experimental Social Psychology, psychologists Nathan Heflick and Jamie Goldenberg of the University of South Florida describe an experiment they conducted... Building upon 1980s research suggesting attractive women in high-status jobs are perceived as less competent (a finding that has been challenged in recent years), they examined whether Palin’s sex appeal — the subject of endless media chatter in the weeks after she joined the ticket — hindered her ability to make the case she was up for the job.

“It wasn’t her appearance per se” that soured people on Palin, Heflick said in an interview. “It was the effect her appearance had on their perception of her competence and humanity. Those variables made people less likely to vote for her.”

Heflick noted that all the self-proclaimed Democrats participating in the exercise indicated they were voting for Obama. So at least in this sample, it was Republicans and independents who were internally debating Palin’s suitability for the job. The study suggests that their confidence in her abilities may have decreased the more they focused on her looks — and thus, in feminist terms, objectified her..." (Read the whole sad story here)

I know, I know...Hoss hates when I'm a feminazi...but please tell me how any woman can read this without having her head explode? It's still hard enough for me to stomach the fact that America summarily rejected the idea of a woman in either of the top two seats of power...and instead chose an utterly unqualified man; but now I have to add to that a sinking realization that being pretty was a factor in that rejection?

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