Friday, September 07, 2007


Oh, come on. So Apple has cut the price of the Iphone from $599 to $399 and you waited in line for 16 hours to buy yours on the first day. You were probably upset that people walked right up and bought some without waiting in line all day, weren't you. Steve Jobs should have made them wait, right?

I bought my first Macintosh computer in 1989. Without going into details, let's just stipulate that I paid a whole lot more for it than I did for my Treo, which has like a billion gillion more computing power. Did I call Jobs or whoever and ask for a refund because the next Macintosh was more powerful for less money. Hell, no, I didn't. I'm no crybaby.

So, anyway, Apple's gonna hook you up.
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
And stop crying, you wimp.

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