Being successful is all about finding a need and fulfilling it, and that's exactly what Ahiida.com has done. How can a Muslim women whose male god and chauvinistic husband dictate that she must wear a head covering and "modest dress" participate in swimming and/or physical activities in Western cultures that don't provide segregated facilities?!
By wearing inane, hooded
From the website:
"All eyes are on the appearance of Muslim women in sports. Their appearance should be modest and at the same time it should reflect a professional sporty appearance with pride. By providing the appropriate clothing for the Muslim woman, who complies with religious, cultural and sports obligation, we are helping to bring out the best in Muslim woman, to prove that a Muslim woman is a role model to other women in the world, not an oppressed, no name, and no face being. With Ahiida sportswear, we can now compete with confidence." (source)
Thank God for God, who has more pressing things to dictate than how I dress...