Friday, November 24, 2006

Days Gone By...

I came across this 1929 ad for Lucky Strike cigarettes and couldn't help but find it priceless... No wonder tobacco companies had to agree to those big class-action payouts...

The ad reads: (*paragraph 3 is the real gem)

"Instead of eating between meals...instead of fattening sweets...beautiful women keep youthful slenderness these days by smoking Luckies. The smartest loveliest women of the modern stage take this means of keeping slender...when others nibble fattening sweets, they light a Lucky!

Lucky Strike is a delightful blend of the world's finest tobacoo. The tobaccos are toasted, a costly extra process which develops and improves the flavor. That's why Luckies are a delightful alternative for fattening sweets. That's why there's real health in Lucky Strike. That's why folks say: "It's good to smoke Luckies."

For years this has been no secret to those men who keep fit and trim They know that Luckies steady thier nerves and do not harm thier physical condition. They know that Lucky Strike is the favorite cigarette of many prominent athletes who must keep in good shape. They respect the opinions of 20,679 physicians who maintain that Luckies are less irritating to the throat than other cigarettes.

A reasonable proportion of sugar in the diet is recommended, but the authorities are overwhelming that too many too many fattening sweets are harmful and that too many such are eaten by the American people. So, for moderation's sake we say: --

"Reach for a Lucky instead of a sweet."

I didn't find this online so I can't really source it for you (yes, I did type all that out from the actual paper ad) other than to say the copyright is 1929 The American Tobacco Co Manufacturing.

What struck me as more bizarre than the actual content of the ad, was how long it was. I wonder how many of you will read the entire thing when it's showcased as nostalgia...let alone if it was just some random ad among many in a magazine you picked up to read on the train. I guess attention spans have significantly shortened over the last 78 years...

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