The research tool used to conduct this study is called "Affective Encryption Analysis" and was developed for the intelligence community. It is said to have a prediction accuracy of 93%.“Despite the widespread public dissatisfaction with the George W. Bush administration, our results showed even greater ill-feelings toward potential Democratic challengers,” says Dr. Herndon. “But there was one exception: Al Gore.”
“With a predictive accuracy of 93%, our results showed that Al Gore would easily defeat any Republican challenger in 2008. However, he is the only Democrat on the scene today who has the ability to defeat the likely Republican challengers, who we believe will be either John McCain or Jeb Bush.”
Results were not rosy for Hillary Clinton. “Hillary Clinton would suffer a disastrous defeat at the hands of any Republican who receives the nomination,” states Dr. Herndon. Should Al Gore decide not to seek the 2008 nomination, the Democrats “have their work cut out for them,” according to Dr. Herndon." (source)
I can't see Al Gore having a shot in hell against John McCain, but hey...I'm no media psychologist.
UPDATE:
"I can't imagine any circumstances in which I would become a candidate again. I've found other ways to serve."
-- Al Gore, on running for prez in '08. (source)
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