London will be opening a sex-themed amusement park in London's Trocadero Centre at Piccadilly Circus.
"Titillation is not the goal," the promoters – who include sexologist and self-help book author Sarah Brewer – said in a statement, refuting comparisons with museums of erotica in Amsterdam, Barcelona and Paris.
"Our vision is to build a Kinsey-type institute in Europe for Generation X and Y to bring modern thinking around sexuality. ... It truly is the world's first theme park dedicated to sex and relationships." (source)
When I read this article I just kept thinking of the rides that ID would come up with... LOL