I stopped doing Technorati searches a long time ago...it was nice seeing when people linked to my site, but it also led me to some really crappy posts that I would have never seen without that little tool. I decided that I was better off not reading some of the stuff that's out there.
But now I've discovered a blog tracker that I like even better. It's called KINJA and the way they have it set up is pretty cool -it's also a lot easier than Technorati to get to the actual post that you were mentioned in. I haven't quite figured out how to use all the features, but I'm digging it so far.
...And really, Blogging is all about ego -so why fight it ;)